These three images are part of a communication project for a well-known Italian psychoanalyst, who needed to refresh and make his image more captivating.
The project develops from his published books. The aim was to give space to his books and his thought in a way that reflected the personality of the author and the thought behind him. Starting from the books themselves, they open up, allowing the quotations from the book itself to flow into the final image. In this way, on the one hand, we communicate the idea of the flow of the author's own thought, and on the other hand we allow users to understand that beyond the quotation there is a product that can be read, leafed through and purchased: the book.
The project develops from his published books. The aim was to give space to his books and his thought in a way that reflected the personality of the author and the thought behind him. Starting from the books themselves, they open up, allowing the quotations from the book itself to flow into the final image. In this way, on the one hand, we communicate the idea of the flow of the author's own thought, and on the other hand we allow users to understand that beyond the quotation there is a product that can be read, leafed through and purchased: the book.
